Clarify your unique brand position, tone, and ideal audience.
Who you are, who you serve, and how you stand out.
Includes:
💡 You don’t need to be clever. You need to be clear.
Clarity builds trust faster than creativity ever will.
This is where you define your brand's strategic place in the market. You're not trying to be everything for everyone—you’re being known for something specific.
Branding isn't about you. It's about how your audience sees themselves through you.